The word CARES is used interchangeably as an acronym and as a word. The JCCC CARES campaign is an effort to put a positive face to the word “cemetery”. All articles and faces in this campaign would be used to change the mind sets of those we interact with. We want members of the public to associate cemeteries with happy faces, interesting, hopeful and positive thoughts. From the colors used in the campaign, to the images, words ushered by those empowered to speak for the JCCC CARES CAMPAIGN, all would speak life.

Every human life spent on earth is a story waiting to be told, an example for the living of how to live or how not to live. Yet, the fact that one has to worry about the dead for the sake of the living is often overlooked. As such public cemeteries have become morbid eye sores. JCCC cares about this sad reality, because we know without a doubt, that; Cemeteries Are Really Exciting Stories

It has been said times without number that in other to understand the present, one has to look at the past. We can certainly all learn from the stories told from our cemeteries. By reminding members of the public about the need to care for the final resting places of our dead, for the sake of the living. Yet apart from our efforts to lay emphasis on recognition of our Historical legacies by caring for the interesting stories of yore, we also need the public to join JCCC in caring for those things that make us human.

OBJECTIVES OF THE CARES CAMPAIGN

• Sensitize people on the issues around interment in Nigeria
• Raise awareness about the JCCC Memorial Parks project
• Collect data to enable informed decisions
• Build new relationships
• Solicit for support in changing the bad to good